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Social Media Marketing Summit: Mobile Marketing

Started by TrishaLyn · 9 months ago

The topic set forth is mobile marketing and social media’s impact.  Unfortunately, through no fault of the organizers, the panelists fell way short of linking mobile marketing to social media at all.  My laptop battery died at the beginning of this last session, so I was ... Continue reading »

4 comments

  • Grace

    8 months ago

    I can't speak for Ben Bajarin yet, but I've heard Amielle Lake speak previously and have found her to be knowledgeable and articulate when addressing the mobile marketing sphere. The mobile marketing world IS extremely young--few to none have extensive experience here. Lake has more than most. For example, here's an article she wrote for the well-reputed blog techvibes: http://www.techvibes.com/blog/mobile-advertisin...

    I'm a big fan of Lake's company, tagga, which is a mobile information sharing service which has clear social media applications. Among tagga's offerings is a free sms campaign that I've used to relay information to my friends about a dinner party I was holding. It was easy to set up, and a fun adventure for people to text in a keyword and receive party information right into their handsets. Smiles all round.

    TrishaLyn, I'm sorry you had a bad experience at this panel, but I suspect it's not the norm. I'm from Vancouver, where Lake is an active participant in the social media scene. She's a great speaker with a great company.
    reply
  • TrishaLyn

    8 months ago

    I'm totally open to the fact that she was having an off day - I just called it like I saw it and it wasn't a strong panel. There were things that could have been done to make it more solid that weren't. I think she was a last minute addition so I'm not surprised.

    I do look forward to hearing her speak again when she's more on her game. Thanks for the input Grace!
    reply
  • Ben Bajarin

    8 months ago

    I apologize on behalf of myself and Amielle for the way the panel came across. We originally had a moderator they had found to moderate who did not show up. So they asked us to come up with a format that would work for just the two of us. So we decided to share a little of our thoughts and then engage with the audience. Obviously it didn't go over as well as we hoped.

    Obviously for both of us to achieve what we have in the industry we have to be a step above in professionalism and expertise so I apologize that the excellence that I pride myself on did not come across.

    I welcome any discussion with your readers in any sphere of expertise I have.

    Keep up the great work.
    reply
  • TrishaLyn

    8 months ago

    Hi Ben,
    I hope to hear you speak again so I don't have this image! I couldn't be false and say it was a good panel, but I am willing to give it another shot and give you the benefit of the doubt that you two were just not on your A game that day.

    Thanks for coming by!
    reply

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