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Online Marketing Glossary: Viral Marketing

Started by TrishaLyn · 9 months ago

Viral Marketing:

The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks.  Any advertising that propagates itself the way viruses do.

Viral is growing, no pun intended.  Traditionally this has been ... Continue reading »

1 comment

  • You raise a good point here. Social media branding and viral marketing are now so closely related.

    By the way, I laughed at the pun, whether it was intentional or not. :)

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