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Online Marketing Glossary: Search Engine Marketing

Started by TrishaLyn · 11 months ago

Search Engine Marketing (SEM):
Tactics that seek to promote websites by increasing their visibility in search engine results.  SEM methods include SEO, paid placement and paid inclusion.  It includes the practice of buying paid search listings with the goal of obtaining netter free search listings.
Traffic to your website is the name of the game.  SEM is [...] ... Continue reading »

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