http://trishalyn.disqus.com/A whimsical look at career, marketing, and social media in the era of web 2.0enTue, 02 Dec 2008 15:08:13 -0000http://www.trishalyn.com/2008/09/online-marketing-glossary-pay-per-call/#comment-4132865Trish plugging in a code is no longer necessary. What you can do now is have different tracking numbers dynamically generate depending on how the user came in (PPC, Organic, Referral) and then use a software system like CallView360 to track calls and see how each campaign is performing similar to Google Analytics. This is especially important if your a B2B and do your business primarily over the phone.D800Tue, 02 Dec 2008 15:08:13 -0000http://www.trishalyn.com/2008/09/online-marketing-glossary-pay-per-call/#comment-2186644Pay per call actually works well for real estate professionals. But it probably can work well for any business that uses phone to generate leads.VladZablotskyySat, 06 Sep 2008 13:48:29 -0000