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TrishaLyn.com

A whimsical look at career, marketing, and social media in the era of web 2.0

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Online Marketing Glossary: Pay Per Call

Started by TrishaLyn · 10 months ago

Pay Per Call:

A model of paid advertising similar to PPC, except advertisers pay for every phone call that comes to them from a search ad, rather than for every click through to their website landing page for the ad.

A simple Google search of “pay per call tracking ... Continue reading »

2 comments

Vlad Zablotskyy
10 months ago

Pay per call actually works well for real estate professionals. But it probably can work well for any business that uses phone to generate leads.

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Call Tracking
7 months ago

Trish plugging in a code is no longer necessary. What you can do now is have different tracking numbers dynamically generate depending on how the user came in (PPC, Organic, Referral) and then use a software system like CallView360 to track calls and see how each campaign is performing similar to Google Analytics. This is especially important if your a B2B and do your business primarily over the phone.

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