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Online Marketing Glossary: Impression

Started by TrishaLyn · 11 months ago

Impression:
An advertising metric that indicates how many times an advertising banner, link or product on the internet is viewed.
Many people don’t put much stock into impressions alone, but impressions can have the potential when coupled with other metrics to find trends with a publisher’s marketing methods & the advertisers offers.  For example, a high impression [...] ... Continue reading »

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