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Online Marketing Glossary: Conversion Rate

Started by TrishaLyn · 12 months ago

Conversion Rate:
The number of visitors who convert after clicking through on an ad, divided by the total number of clickthroughs to a site for that ad.  (Expressed as: total clickthroughs that convert / total clickthroughs for that ad = conversion rate.)
Conversion rate is one of the most important analytic for both merchants and publishers to [...] ... Continue reading »

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