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Analytics Glossary: Psychographics

Started by TrishaLyn · 12 months ago

Psychographics:
Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to factual characteristics such as age and gender.
Many lead generation tools and services lump psychographics in with all of their demographics. Keep a keen eye out to watch for this both in separate categories and lumped in. It’s [...] ... Continue reading »

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