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TrishaLyn.com

A whimsical look at career, marketing, and social media in the era of web 2.0

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    Need Inspiration? started by TrishaLyn
    Then listen to this…

     Cory Booker Keynote: Download




    If you didn’t have the privilege of being at Affiliate Summit East earlier this month and need a kick in the pants to get you moving, this is a must listen.  Cory Booker, Mayor of Newark, NJ, gave a riveting and inspiring keynote address at the summit.  Tears welled up, and people [...]
    Online Marketing Glossary: Paid Search started by TrishaLyn
    Paid Search:
    Paid search often referred to as pay per click (PPC) is a strategy used by a large number of affiliates.
    Some of the biggest super affiliates out there utilize PPC almost exclusively.  Amit Mehta is very well known for his use of PPC campaigns.  Some good resources will be:
    Super Affiliate Mindset by Amit Mehta

    CDF Networks [...]
    Free Toolsday 8/26 - MaxBlogPress Favicon started by TrishaLyn
    Every website should have a favicon to stand out from the crowd.  What’s a favicon, you say?  A favicon is the small icon displayed next to a URL in the address bar of a browser.
    I’ve written before about a nifty online tool to generate favicons, but that tool does require a bit of HTML knowledge [...]
    A Happy Blog Birthday to Me! started by TrishaLyn
    In my hustle and bustle lately, I neglected to realize that I’ve been blogging “semi-pro” as I refer to it for a full year.  I went back to see some of my earlier posts from last August and was reminded of this one - Hats, Hats, Everywhere! Could it be that it was just a [...]
    Online Marketing Glossary: Niche Sites started by TrishaLyn
    Niche Sites:
    A website oriented toward a very specific topic or audience.  Niche sites often have high traffic and items can bring higher prices than on general purpose sites because they serve customers looking for unique content.
    Every affiliate I’ve talked to will tell you that the key to affiliate marketing is finding a niche.  No matter [...]
    Online Marketing Glossary: Earnings Per Hundred Clicks started by TrishaLyn
    Earnings Per Hundred Clicks (EPC):
    Earnings or average payout per hundred clicks.
    Many networks rank their merchants by EPC to give the publishers a sense of how active the merchant is with their affiliates.  While some people give a lot of credence to this metric, others just give it a glance in addition to all the other [...]
    Link Glossary: FFA Link Farm started by TrishaLyn
    FFA Link Farm:

    A link farm ffa or (Free For All) are farms where anyone can add a link. Many of these ffa/link farms have been banned.

    From what I’ve been noticing they seem to have been replaced by directory listings. These are nearly free for all’s, but they do involve some moderation from the webmasters to filter out blatant
    Online Marketing Glossary: Really Simple Syndication (RSS) Feed started by TrishaLyn
    Really Simple Syndication (RSS) Feeds:
    A data format for syndicating news and other content.  Subscribers to RSS feeds are notified every time content is updated on a particular site.
    RSS feeds are a MUST for bloggers because it saves your readers from necessarily having to come to you all the time.  Bringing the blog to their inbox [...]
    Blogging: The Root of all Evil? started by TrishaLyn
    Is blogging the root of all evil?  This argument is swaying, even for me as a blogger.
    On some level, I have to agree.  Blogging has turned many people into increasingly poorer writers.  This “First draft culture” that he describes isn’t too far off, I’m afraid.  This ties into a post by Jim Kukral a couple [...]
    Online Marketing Glossary: Earnings per Thousand Impressions (EPM) started by TrishaLyn
    Earnings per Thousand Impressions (EPM):
    Earnings or average payout per thousand impressions.
    Pretty self explanatory, right?  This is an important metric when buying ad space online, whether it’s affiliate ad space or traditional ad space on a website.  Many web properties will use this metric to set the costs for the advertisers.

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    Affsum Keynote Cory Booker started by TrishaLyn
    The keynote given by Newark, NJ Mayor Cory Booker was great… if you didn’t leave that speech leaving jazzed and excited to get in there and learn, network, and conquer the world - you weren’t listening.  It was a terrific speech; very clear why he’s in demand as a public speaker, in addition to his [...]
    Social Media: The Marketing Summit started by TrishaLyn
    That’s right all you conference junkies, there’s a new kid at school.  From the people who bring you Revenue Magazine, Social Media: The Marketing Summit will be taking place locally here in October.  Some of the brightest folks in social media will be there:
    Lisa Picarille, Publisher & Editor-in-Chief, Revenue Magazine

    Brian
    Free Toolsday 8/19 - ScratchBack started by TrishaLyn
    Yes that’s right - I have not abandoned the Free Toolsday feature.  Lots of things have come up, and I’ve been a bit uninspired, but like a flash it hit me what the best tool to feature today would be.  One that can make you money!
    ScratchBack, a Jim Kukral project, is a great way for [...]
    Online Marketing Glossary: Landing Page started by TrishaLyn
    Landing Page:
    The specific webpage a visitor reaches after clicking on a search engine listing, pay-per-click ad, or banner ad.
    Many successful PPC affiliates utilize landing pages to help direct visitors to convert to sales.  With a landing page, the affiliate does not have to rely solely on the merchant’s website to convert but can give the [...]
    Affsum Session: Performance Marketing Alliance Q&A started by TrishaLyn
    Well, I think many people attending this session were expecting the topic to be heated, but l’m not sure they were expecting some of the venom that seemed to be in the room.  Speaking for myself, I certainly didn’t.  Originally there was only supposed to be one panelist fielding questions, but since 4 out of [...]
    Online Marketing Glossary: Abandonment started by TrishaLyn
    Abandonment:
    When a user leaves a shopping cart with an item prior to completing the transaction.
    Many factors contribute to why people would abandon without purchasing. A high probability is the complication of the check out process or having to sign in or create an account to do order. The easier it is for customers [...]
    Branding with a Shoestring Budget started by TrishaLyn
    Guest Article By Anne Casanova, PsPrint

    Many small businesses are very good at reaching out to new customers but are generally not as good at nurturing the relationship. Nurturing a relationship allows you to reinforce your brand and increase brand loyalty. This also helps you weather the storms of increasing competition. A customer who has developed [...]
    Online Marketing Glossary: Keyword Domain Name started by TrishaLyn
    Keyword Domain Name:
    The use of keywords as part of the URL to a website.  Positioning is improved on some search engines when keywords are reinforced in the URL.
    Many people take advantage of this in buying their domains, not just because of the improved results with the search engines, but to keep the URL as relevant [...]
    Affsum Session: How is Social Media Changing Affiliate Marketing started by TrishaLyn
    Many of us who are students of this space continue their learning throughout the year and not just at Affiliate Summit.  So it’s important for people like me to remember that just because I didn’t really learn anything new from this panel doesn’t mean there weren’t some newbies that learned volumes.  I can’t speak for [...]
    Cribbed Content for August 15th started by TrishaLyn
    it’s been a crazy week, but a lot has been going on in the business world (not to mention my world lol)
    CVS Pharmacy bought small California chain Longs Drugs this week for $2.9 billion.  Growing up with Longs, I’ll miss seeing the name around but they’re not one of the better stores so I don’t [...]
    Online Marketing Glossary: Distribution Network started by TrishaLyn
    Distribution Network:
    A network of websites or search engines and their partner sites on which paid ads can be distributed.  The network receives advertisements from the host search engine, paid for with a CPC or CPM model.
    To be completely honest, I don’t have an example of this or any experience.  If you do, please share it [...]
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